Showing posts with label electronic books. Show all posts
Showing posts with label electronic books. Show all posts

Friday, August 20, 2010

Why Nobody Will Buy a Color E-Ink E-book Reader



E-ink is one of the more unusual technologies to spring up in recent years. It's both more expensive and less versatile than LCD, a long-established product seen in everything from iPods to TVs. It's incredibly specific, but also incredibly good at its one job: reading text. 

E-ink e-book readers like the Amazon Kindle and Barnes & Noble Nook offer, in the opinion of myself and many others, the best digital book-reading experience available. The battery life is astounding (the new Kindle gets up to a month of battery life. An entire month!), they can be used outside without glare, and they quite simply look more like printed, physical ink and paper than any other display ever created. You can lose yourself in e-ink, which is about the best compliment I can give to a digital reader.

On the other hand, LCD devices in a similar package, including tablets like Apple's iPad, offer a passable reading experience on top of a whole host of features e-ink will never, ever be able to handle. E-book readers are better for books; tablets are better for everything else. So tablets and e-book readers exist in an odd sort of stalemate right now: neither can quite replace the other.
But I do believe that LCD and other, more modern displays (including Pixel Qi, LED, AMOLED, and countless other acronymic display types) will advance to the point where they offer a reading experience at least comparable to e-ink. Some have already been made--the iPad's IPS LCD display is better than expected in outdoor use, for example--and that's the wave of the future. And at that point, e-ink will die.

E-ink will die mostly because it fundamentally can't compete with tablets. That's why announcements like today's, in which E-Ink (it's a company as well as that company's main--or only?--product) claimed it will release both a color and a touchscreen version by early 2011, is so confusing. But color and interface are hardly the only obstacles e-ink has to overcome to compete with tablets: Its refresh rates make video largely impossible, it can't cram in enough pixels to make still photos look any more crisp than a day-old McDonald's french fry, and, most damnably, it's still extremely expensive.

I've used both color and touchscreen e-ink displays before. Before its untimely demise, I saw a prototype version of the Skiff newspaper reader with color, and I've used Sony's Reader Touch Edition as well. The Skiff's color was faded, like a photocopy of a photocopy, an extremely unimpressive display closer to old four-color comics than crisp digital imagery. Sony's Touch Edition suffers from enjoyment-killing glare and a slow response rate. While I'm sure the technology for both color and touch can be advanced, I'm not the least bit convinced that it'll ever get to the point where those features are competitive. By the time e-ink catches up to modern-day LCD (and that's assuming it ever does, which is a hefty assumption), LCD will have advanced as well.

Amazon showed that the way to make e-book readers sell like blazes is to lower the price to near-impulse-item territory. Its new $140 Kindle sold out of pre-orders almost immediately, and there's been more buzz around the next version than can be explained through hardware upgrades alone. It's a great reader, don't get me wrong, but its incredible sales numbers are due in large part to the price cut.

Color and touchscreen e-book readers would require a substantial increase in price, to accommodate the new technology. But that's exactly the wrong way to advance e-ink--the price needs to remain as low as possible. 

Why is E-Ink pretending that features like color and touch interfaces are important, necessary, or even desirable for its product? E-ink readers like the Kindle offer the best digital reading experience on the market--why muck it up with expensive and useless features?
E-ink may not have a long future, but until LCD can learn some very difficult new tricks, it'll survive. Diluting that purpose for half-baked progress to compete with tablets is the wrong direction for e-ink.

Original post by Dan Nosowitz and can be found here: http://bit.ly/cs8u3v

Tuesday, July 13, 2010

Will the iPad Undercut Digital Readers?

The electronic book market is looking increasingly hot, flat and crowded. A vicious price war has broken out among producers of digital readers because of Apple’s success with the iPad. Companies like Amazon hope that selling tomes across multiple devices will fill the profit gap. But competition in e-book distribution is heating up and could pressure margins there, too.

Apple has sold more than three million iPads in about two and a half months. While Amazon doesn’t give figures, analysts think it has sold a similar number of its Kindle e-readers over two and a half years. 

Investors haven’t missed the implications. Amazon’s stock has fallen 8 percent since the iPad arrived. That’s about the same as the market as a whole. The stock of Barnes & Noble, another e-reader seller, has fallen more sharply, losing a quarter of its value. Yet both are still richly priced compared with the market. Amazon trades at 40 times estimated earnings this financial year, and Barnes & Noble at 20 times. 

Meanwhile, Apple’s shares have risen 13 percent since the beginning of April, adding more than $30 billion to the company’s market capitalization. Of course, booming iPhone sales account for a large part of this rise. There’s a three-week waiting list for the latest version when you buy it online, despite some kinks with its antenna. But the iPad figures as well. Analysts’ expectations seem to be rising weekly. Several now predict Apple could sell more than 10 million this year. 

Devices like the Kindle, Barnes & Noble’s Nook and Sony’s Daily Edition e-reader are made specifically for reading, so they have gray screens that are easy on the eyes and batteries that last for days. The iPad, by contrast, has a bright color screen and a battery that drains more quickly. Its success suggests the perceived advantages of e-readers may turn out not to matter too much to consumers. 

After all, iPad users have already downloaded more than five million e-books. It may be that many people prefer a more versatile device that allows them to browse the Web, watch videos, read e-mail and download games and other applications — and act as an e-reader as well. That’s a potential nightmare for Amazon and other purveyors of e-readers. Think how jack-of-all-trades mobile phones have pushed out initially successful dedicated personal digital organizers.
Pricing trends seem to support the thesis. E-reader sellers slashed their prices this week, some by a quarter. But even corporate clients with giant orders for iPads can’t expect to score any discount. Basic e-readers now go for well under $200 and will almost certainly be offered for less than $100 by Christmas, according to Gartner. 

There’s a battle brewing over e-books, too. Before Apple’s iPad appeared, Amazon sold most Kindle books for $9.99 and lost about $3 a book, analysts reckon. That increased Kindle sales and helped establish both the e-book market and Amazon’s place within it.
The iPad has given publishers ammunition to demand higher prices for digitized books. The net result could be a wash, at least for Amazon. Citigroup estimates the Kindle and e-books combined will continue to account for about 5 percent of the company’s total sales and profit, in line with current levels. 

Apple’s bookselling rivals increasingly hope customers will buy e-books via applications that can be used on multiple devices, including iPads, the BlackBerry and computers. Moreover, e-readers’ ability to provide instant gratification via wireless downloads may mean the market for digital books will continue to grow. 

Since Amazon has a large stock of e-books, the Internet retailer’s reader app should have an advantage over some rivals, including Apple. It was the size of Amazon’s book collection that first established the company as a force to be reckoned with a decade ago.
But Barnes & Noble has an e-book app not so dissimilar to Amazon’s, and plenty of content. Google is preparing to open its digital bookstore this summer. And the talk is that technology companies like Dell and Nokia might see the opportunity, too. 

If most consumers aren’t locked into a specific device, they will presumably shop around for the best bargain. After all, it’s easy to download multiple apps. Electronic books may be gripping for those who buy them. But once competition sets in, the bottom lines of the companies hawking them may not make such a good read.

Originally posted by Robert Cyran of Reuters Breaking News, and can be found here: http://www.nytimes.com/2010/06/28/technology/28views.html?src=busln

Tuesday, April 27, 2010